How Your Google Ranking Affects Your Business

Written by Cheryl L. True

Saturday, 29 August 2009 16:50

by CherylL.True

When you submit an article to an article directory, you may be thinking that the source of traffic or visitors to your web site will be coming from the article directory itself. That is actually not the case.

While people can usually discover your site by visiting an article directory, reading your article and clicking the link in your resource box to go to your web site, that's not how article marketing attracts traffic.

In reality, improved search engine ranking is the key. The most dramatic improvements to your web site's popularity come from a good search engine ranking. Search engine ranking is the place where your web site appears in the results list when someone in your target market conducts a Google search.

The words the searcher puts into Google are referred to as "keywords" from the web site owner's own view. If you can enable your web site to rank high when someone places keywords associated with your web site, then you can dramatically make good your web site traffic over time.

But how high does your web site needs to go? Place yourself in the place of the individual who is looking for information on the web. You type in your search terms and allow Google to create a list of results for you. The results can be long and take up many pages. But most of us often only glance at the first page and take notice of just the first few results.

We think the top result will most likely give us the information we're hungry for so we take note of the No. 1 result first. If we find what we're searching for there, our search ends. So this should give you a hint if you want your web site listed higher in the rankings - -the higher the better.

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